Friday, 19 February 2016

Big News! Groupe Marcelle Acquires Lise Watier Cosmetiques ~ #PR

  • Groupe Marcelle becomes the largest Canadian company in the beauty industry 
  • Four flagship brands are maintained: Marcelle, Lise Watier, Annabelle and CW Beggs and Sons 
  • $18-million investment by Caisse de dépôt et placement du Québec (CDPQ)

Montréal, February 18, 2016 – Groupe Marcelle, Canadian cosmetics developer, manufacturer and distributor, announced today its acquisition of Lise Watier Cosmétiques. “This acquisition is aligned with our strategic growth plan and enables us to diversify our portfolio with the addition of a prestigious and complementary brand,” said David Cape, President of Groupe Marcelle. “Through this transaction, Groupe Marcelle will become the leading Canadian company in the beauty industry. It brings us one step closer to reaching our ambitious objective of becoming one of the 100 largest global cosmetics manufacturers.”

“Many efforts have been undertaken over the past 40 years to make Lise Watier Cosmétiques a highly respected and valued brand. I am pleased that this well-established company with bright prospects for the future has been acquired by a Canadian group. I am convinced that the significant complementarity between our two organizations will allow Lise Watier Cosmétiques to continue to evolve while preserving its intrinsic brand DNA,” said Lise Watier, Founder of Lise Watier Cosmétiques.

Groupe Marcelle’s vast expertise in research and development and its modern manufacturing facilities will be used to continue to develop the Lise Watier brand.

An investment by la Caisse that positions Groupe Marcelle as the leader of its industry “This $18-million investment by la Caisse will bring together two high-quality Québec companies to create a new industry champion,” said Christian Dubé, Executive Vice-President, Québec at la Caisse. “Groupe Marcelle has demonstrated, over the years, its ability to innovate constantly and develop new products. This investment is perfectly aligned with our strategy of furthering the growth of innovative and high-performing companies, while generating attractive returns for our clients.”

Groupe Marcelle Inc. is a Canadian company whose head office is located in Montréal, Québec. As a result of this acquisition, close to 360 people work in the research, development, production and marketing of its some 1,000 Marcelle®, Lise Watier®, Annabelle® and CW Beggs and Sons® products. Marcelle® offers a complete line of cosmetics and skincare products. Lise Watier offers a complete line of cosmetics, skincare and fragrance products. Annabelle Cosmetics® offers a complete line of cosmetics products. CW Beggs and Sons® offers men’s skincare products.

Caisse de dépôt et placement du Québec (CDPQ) is a long-term institutional investor that manages funds primarily for public and parapublic pension and insurance plans. As at June 30, 2015, it held $240.8 billion in net assets. As one of Canada’s leading institutional fund managers, la Caisse invests globally in major financial markets, private equity, infrastructure and real estate. For more information, visit, follow us on Twitter @LaCDPQ or consult our Facebook or LinkedIn pages.


  1. I'd like to try the Coconut and Cream Bubble Bath. I'm from Ontario

  2. This is definitely interesting news. I'm glad that Groupe Marcelle has acquire the Lise Watier brand.

  3. I've always loved Lise Watier . I hope that it doesn't change too much now that it has been acquired by Marcelle.

  4. Nice to see a companies growing besides Walmart!!

  5. love the Lise Watier brand. thanks for the post!

  6. Lise Watier Brand dont think i have ever tried these ..Thanks for the post

  7. I've used Lise Watier products in the past and really liked them, thanks very much for this great information!

  8. Interesting news. I have never used these products nor am I familiar with the lines.

  9. Nice to see 2 awesome companies emerge together.