Good news for Canadians looking for gluten-free options: they can soon enjoy their favourite kinds of Cheerios. Beginning this month and rolling out across Canada over the summer, five Cheerios products are going gluten free: Original Cheerios, Honey Nut Cheerios, Multi-Grain Cheerios, Apple Cinnamon Cheerios and Chocolate Cheerios.
“We are so excited that Canadians seeking gluten free options will now have even more choice,” said Emma Eriksson, Director of Marketing for General Mills Canada. “We want everyone to enjoy our cereals and these gluten-free Cheerios products will maintain the same great taste that consumers love at the same price they’re used to.”
Gluten-free Cheerios was first introduced in the U.S. last summer. General Mills developed a process – years in the making – to remove the small amount of wheat, rye and barley from its supply of whole oats in order to ensure that the oats used for Cheerios meet Health Canada’s requirements and standards for gluten-free products.
The gluten-free Cheerios products will be clearly labelled “gluten-free” on the front of the box.
Along with the new line-up of gluten-free Cheerios, General Mills already offers Rice Chex, Chex Honey Nut and Cinnamon Chex as gluten-free options and Chocolate Chex is launching in Canada this summer.
For more information, visit Cheerios.ca/GlutenFree or LifeMadeDelicious.ca.
About General Mills Canada Corporation
Established in 1954, General Mills Canada Corporation is based in Mississauga, Ontario. The company is dedicated to serving the world by making food people love. It’s most popular products include Cheerios* and Honey Nut Cheerios* cereals, Nature Valley* snacks, Yoplait® and Liberté* dairy products, and Old El Paso* Mexican products.
General Mills is a proud and long-time supporter of the Canadian Olympic team, Hockey Canada, Concerned Children's Advertisers and United Way.
*Disclosure - The product in this review was provided to me free of cost for the purpose of conducting this review. All opinions expressed in this review are my own and are not influenced by monetary compensation.
Im really impressed Gm is telling this step - so many people suffer from celiacs or a gluten intolerance; it is wonderful they have more options!
ReplyDeleteThat is such wonderful information! Just emailed a friend sharing the good news!
ReplyDeleteThis is great to hear, it's great to have more options to choose from!!
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ReplyDeleteThat is great! I'd hate to have to give up my favourite Cheerios should I have to go completely gluten-free.
ReplyDeleteI eat a bowl of Cheerios everday! I am happy to hear they are gluten free.
ReplyDeleteNo gluten issues here so we are not overly concerned.
ReplyDeleteawesome news for so many people who are gluten intolerant. way to go GM. I love cheerios.
ReplyDeleteTo be completely honest, although I have read about and seen "Gluten-free" every where...I still dont really understand why that's necessary! I kinda figure if at this point I don't know, its a good thing because that means that my family is Gluten-tolerant!
ReplyDeleteThis is a good idea. Cheerios have always been one of the few legit healthy choices in cereals.
ReplyDeleteI myself to not suffer from any gluten intolerance but it is nice that GM has gluten-free products that are affordable
ReplyDeleteCheerios are part of breakfast routines! glad a new Gluten free option!
ReplyDeleteI love Cheerios and I've eaten them my whole life and it's great to go gluten free
ReplyDeleteI am so glad that there is now a gluten free Cheerios. This has always been on of my favorite cereals since I was a kid.I try to have a gluten free diet as much as possible so now I can keep Cheerios as part of my diet.
ReplyDeleteAlways have this at my house.
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