In celebration of National Sandwich Day (November 3rd, 2015), the sandwich experts at SUBWAY® Restaurants are encouraging consumers to #SaveLunchBreak by actually taking a break.
To sweeten the incentive to take a break, SUBWAY® is offering a ‘Buy One; Share One’ meal deal ALL DAY on National Sandwich Day (November 3rd, 2015). Customers who purchase any SUBWAY® sandwich and any drink will receive a second sandwich of equal or lesser value to give to a person of their choice.
The #SaveLunchBreak movement stemmed from a recent survey* that SUBWAY® commissioned to uncover the current lunch habits of working professionals which suggests that people are experiencing ‘recess withdrawal’ and rarely take lunch.
According to the survey:
- 70 per cent of workers take a lunch break that is 30 minutes or less
- 20 per cent of millennials take fewer than 15 minutes for lunch, as compared to 11 per cent GenX
- More than half of all workers wish they could take a nap during lunch, with millennials leading the way over Gen Xers (57 per cent vs. 46 per cent)
- 49 per cent feel they would snack less and make better meal choices if they took a lunch break
The survey also found most workers report they would prefer to reach for a sandwich piled high with meat and veggies (27 per cent) before a greasy burger with a side of fries (21 per cent), last night’s leftovers (21 per cent), a salad with mixed greens (16 per cent) or snacks from the vending machine (3 per cent).
*SUBWAY® Restaurants recently commissioned a survey to learn how consumers spend their lunch break. The survey polled 1,500 males and females representative of the North American population ages 18 to 54.