Second Cup's Hot Chocolate #TasteItRateIt ~ #PR

Ignite Your Chocolate Obsession with Second Cup

and Discover the Best Hot Chocolate

Second Cup Encourages Canadians to Taste for Themselves Canada’s Best

Hot Chocolate #TasteItRateIt

It’s hot. It’s steamy. It’s topped with whipped cream. It’s Second Cup’s Hot Chocolate! A perfect balance of velvety steamed milk and real cocoa powder, sourced from around the world, unite for a delicious taste experience – a recipe perfected to Second Cup’s highest standards.

Second Cup thinks it delivers Canada’s best Hot Chocolate and is now challenging Canadians to Taste It & Rate It. With the love-month upon us, Second Cup is encouraging chocolate lovers across Canada to ignite their chocolate obsession and discover the best Hot Chocolate. For the entire month of February, visit any Second Cup café with that special someone and stay connected over a steamy cup of delectable Hot Chocolate. Then, visit the Second Cup Facebook page to #TasteItRateIt and share what you think!

“Hot chocolate on a cold winter day is a Canadian tradition,” says Vanda Provato, Vice President, Marketing, Second Cup Ltd. “Second Cup’s signature Hot Chocolate is a Canadian favourite – we hear this from our customers in café, on the street and in social media. We think what really sets it apart from all others is the quality of the chocolate, real cocoa powder sourced from Latin America, Asia, West Africa and Singapore, and that it’s made with velvety, steamed milk. We’re confident that once people try it, they’ll love it as much as we do.” 

Taste It & Rate It

Second Cup is inviting all Canadians to #TasteItRateIt on Facebook for a chance to win 1 of 5 $250 Second Cup gift cards. It’s easy and delicious to participate. Simply visit any Second Cup café between February 2 and February 28, 2015 and indulge in a signature Hot Chocolate. Then, visit the Second Cup Facebook page at www.Facebook.com/SecondCup and rate it for your chance to win.

Discover the Perfect Hot Chocolate

It’s no secret that Canadian winters are cold. Whether you’re in need of a mid-day pick me up, taking a break from your daily routine, or catching up with family and friends, Second Cup’s cold-weather classic will help keep you warm and cozy all winter long. To add a little warmth to your day, visit any Second Cup café and try the signature Hot Chocolate, available in three decadent flavours:

·         Classic Hot Chocolate – Sure to ignite your chocolate obsession, Second Cup’s signature Hot Chocolate is a Canadian favourite. A creamy blend of steamed milk and rich chocolate that’s delicately handcrafted and topped with whipped cream. The perfect balance of cocoa and milk unite for a delicious taste experience.

·         Vanilla Bean Hot Chocolate – An indulgent spin on traditional hot chocolate, made with pure Madagascar vanilla and creamy steamed milk.

·         White Hot Chocolate – A sweet treat with a twist – rich white chocolate blended with creamy steamed milk for a smooth sip.

Cozy Up with Your Sweetheart

February is the month of love and what better way to say ‘I love you’ than with a steamy, chocolately-treat from Second Cup.

“It’s easy to get wrapped up in the hectic day-to-day and overlook the importance of spending quality time with those you love,” says Jen Kirsch, Relationship Expert. “Even the smallest gestures, simplest dates and thoughtful gifts can be the most meaningful. Here are a few tips to help you stay connected with your sweetheart, best friend or family while keeping warm this winter:”

·         While you may want to stay home and hibernate by the fireplace, there are many winter activities to help keep connected: bundle up and take a romantic walk through the falling snow or visit your local outdoor rink and go skating with your sweetie. On your way home, visit your local Second Cup café and warm-up with a steamy Hot Chocolate.

·         Picking up your other half or bestie for a date? Show that you’re attentive by pre-heating their seat warmer and grabbing their go-to warm beverage just the way they like it

·         Wake up your partner to a special morning treat and deliver breakfast in bed with a fresh baked croissant and Second Cup Hot Chocolate.

·         Have the day off, but your sweetheart has to work? Surprise them with a sweet afternoon pick-me-up. A hot beverage and handwritten note will show that you’re thinking of them and that you want to make their day a little bit brighter. 
Ask the barista to top off your special someone’s Hot Chocolate with a chocolate heart drizzle.

About Second Cup

Founded in 1975, The Second Cup Ltd. (TSX: SCU) is a Canadian specialty coffee retailer operating over 345 cafés across the country. All of the approximately 4,000 Second Cup baristas are trained coffee experts who handcraft over 1 million beverages every week, and are committed to ensuring excellence in every cup and the very best customer experience. For more information, please visit www.secondcup.com or find us on Facebook and Twitter.

DISCLAIMER - I was not compensated for this post