VICHY Laboratories, a subsidiary of L’Oréal, is now offering Canadian women full-time access to its expert advice through the new VICHY.CA e-commerce site. Building on a legacy of over 80 years of skin care, VICHY has created an interactive online experience, allowing thousands of Canadian consumers to be in direct contact with the brand. For the first time, VICHY is making it possible to buy its products online, while offering customized skin diagnostics, as well as expert advice (through live chat).
To celebrate the launch of its new site, VICHY is offering all of its consumers a VIP offer, with a 10%, 15% and 20% rebate on all purchases (totalling $50, $75 and $100), as well as free shipping and 3 free samples. This offer is valid until November 30th, using the promotional code, VIP http://bit.ly/1T4Tsty.
A holistic skincare approach
VICHY’s global approach encompasses not only skincare, but also many other health-related topics. VICHY.CA now offers its expertise, relating to the benefits of physical activity (nutrition, psychological, gynecological) and cosmetics, through the open discussion between skincare specialist and consumers. Along with expert advice, customers can use a skin diagnostic to create a fully customized beauty routine, generating better results. Products can now be purchased directly on the site. “We wanted to simplify access to our products by making it possible to purchase our items on VICHY.CA. However, it is important to note that for first purchases, we do recommend consulting with a drugstore cosmetician,” adds Annie Grégoire, Marketing director for VICHY Canada.
VICHY.CA: Perks galore!
The new website offers its visitors numerous exclusive promotions. For the enjoyment of customers, free samples are added to all purchases. When visitors subscribe to the VIP program, they are the first to be notified of exclusive rebates, promotions and luxury samples. Subscribers also receive free shipping on all purchases of $50 or more. Those who subscribe to the VICHY.ca newsletter will receive exclusive information and offers.
VICHY is a L’Oréal Canada brand, a wholly owned subsidiary of Groupe L’Oréal, the world leader in the cosmetics market. L’Oréal Canada, headquartered in Montréal, has achieved sales of 1,070 billion dollars in 2014 and has over 1,200 employees. The company has a portfolio of 35 brands covering all aspects of beauty and is present in all distribution channels: mass market, department stores, salons, pharmacies and high-end boutiques.
Disclaimer - I was not compensated for this post