Tuesday, 5 August 2014

A&W Canada and the MS Society of Canada team up for the 6th Annual Cruisin’ to End MS ~ #PR

Canada has the highest rate of MS in the world. That's why, on Thursday, August 21, A&W is teaming up with the MS Society to host its 6th annual Cruisin’ to End MS day to benefit and raise awareness for Canadians living with MS.

One dollar from every Teen Burger® sold across the country on Thursday, August 21 will go to the Multiple Sclerosis Society of Canada. In its first five years, Cruisin’ to End MS has raised $5 million to support people living with MS and MS research in Canada. A&W will also donate $1 to the MS Society of Canada for every RSVP to the A&W Cruisin’ to End MS event on Facebook and every tweet or retweet with the hashtag #CruisinToEndMS.

*Disclosure - I was not compensation for this post.

A&W Food Services of Canada Inc. is 100 per cent Canadian owned and is one of the strongest brand names in the Canadian foodservice industry. A&W is the nation's second largest hamburger restaurant company with 815 locations coast-to-coast. A&W Restaurants feature famous trade-marked menu items such as The Burger Family®, Chubby Chicken® and A&W Root Beer®. For more information, please visit aw.ca.

About multiple sclerosis and the MS Society of Canada. 
Canada has the highest rate of multiple sclerosis in the world. MS is a chronic, often disabling disease of the brain and spinal cord. It is the most common neurological disease of young adults in Canada. Most people with MS are diagnosed between the ages of 15 and 40, and the unpredictable effects of MS last for the rest of their lives. The MS Society provides services to people with MS and their families, and funds research to find the cause and cure for this disease. Please visit mssociety.ca or call 1-800-268-7582 for more information.


  1. So get out there to A&W on August 21 to get a tasty Teen Burger and support the MS Society of Canada

  2. I know what to eat Aug 21. Very cool & thoughtful event.

  3. I wonder how much they raised?

  4. I missed this campaign but would love to support them next year! Did you make it out to A&W?

  5. I had no idea that Canada has the highest rate of MS in the world. It's a dreadful disease that I hope one day will be eradicated, as hopefully many others will be too.

  6. Nice campaign.