Bath and Body Works wanted a new scent to describe "empowerment, confidence, class, self-awareness, and authenticity" of a women so they created Forever Red.
Bath and Body Works wanted to try something new and exciting that lead them create a fragrance with higher cost materials which opens doors to more options and choices. They want the ability to choose the "ingredient for their quality and uniqueness". This was their first attempt and they are pleased with the finished result.
Bath and Body Works took the colour red to guide them to create a new line of fragrance brand that is "impeccably chic and enviably luxe". They use the colour red - literally - in that the ingredients included are "Brazilian red pomegranate, red peony, fiery marigold, a rare French red peach (peche de vigne), and the sensual yet delicate Red Osmanthus and combine with marshmallow extract and barrel-aged, rare vanilla rum to create this bold luxury scent.
Over years of using Bath and Body Works, I was not sure if they would create a new line of fragrance that I would like. This took me by surprise. I would say this is an evening scent because women loves to wear something more bold when going out to have some fun. It is a bold scent that I believe would last you throughout the night. This scent would make you stand out and most likely draw men to your side (if that is possible). It has an intense vanilla and oakwood smell from the barrel that is is aged in. Like the promo video, I could almost envision myself going out in a hot, sexy, and daring red dress and wearing this fragrance. Then again it might be the video messing with my mind because I would like to date the man she is going out with (if my husband does not mind of course.)
The collection available in stores since October 29, 2012 which includes Eau de Toilette ($44.50), Fine Fragance Mist ($22.00), Shimmer Mist ($22.00), Shower gel ($18.00), and Body Lotion ($20.00).
*Disclosure - This product in this review was provided to me free of cost of the purpose of conducting this review. All opinions expressed in this review are my own and are not influenced by monetary compensation.